Customer confidence is based on distinctive product identification and clear differentiation from similar competitive products. This is also true for SentryGlas ionoplast interlayers from Kuraray.
As Kuraray emphasises, as a manufacturer of interlayers for LSG and laminated glass, it attaches great importance to the trust of its customers in Kuraray products and therefore takes action against any infringement and deception in the use of its registered trademarks and brands.
See also: Will that price increase make LSG more expensive?
Kuraray wishes to clear up some confusion in the industry regarding the SentryGlas ionoplast interlayer trademark.
Background
In recent years, other manufacturers have produced and sold interlayers that do not have the same properties as SentryGlas, but they use the name "SGP" to refer to these interlayers in an attempt to capitalise on the long-standing quality and reputation associated with the SentryGlas brand and to confuse the market.
Kuraray believes it is important that the glass industry understands that authentic SentryGlas products are not associated with SGP and that SGP products should not be expected to perform at the same level as Kuraray's SentryGlas.
Kuraray has grouped references for SentryGlas products as "SG" and has obtained a US trademark registration for SG.
Beware of confusion
While the acronym SGP was used when the "SentryGlas Plus" product was introduced by DuPont in 1998, the "Plus" was dropped from the name over 12 years ago.
Also interesting: GlassParts appointed as distributor of German Folienwerk Wolfen in the UK and Ireland
Unfortunately, the SGP designation has persisted in the industry and its use now leads to confusion with genuine SentryGlas products.
Please note: To avoid confusion, the correct SG designation should be used when genuine SentryGlas interlayers are requested or mentioned. In addition to SentryGlas, Kuraray also manufactures the next generation of the product line, SentryGlas Xtra (SGX).
About Kuraray
Kuraray is a leading supplier of PVB and Ionoplast interlayers for laminated safety glass in the architectural segment, with the broadest product portfolio worldwide.
